New Release of Search Demand Figures by Google and Its Impact on Keyword Research

With the recent release of search demand keywords Google researchers can now search the volume of that data, Google's keyword research tool.

From Google's Web site, the release of these approximate numbers is to provide a better understanding of keyword search volume and average per month than previously provided free AdWords tool. I think this is an exciting development, keyword research.

As an example, many researchers rely on the so-called Institute for a measure to determine how effective keywords for your site. Keyword effectiveness index (the Institute) is a leading search engine optimization experts said.

Many experts said that the Institute is only useful for initial assessment of the keywords and should be further study the strength of a competitor's site ranking high keywords. Even so, I still use it as a useful example of the Google data can be used to make a quick comparative assessment of the applicability of keywords. Formula for calculating the performance indicator is the keyword Institute = (b / C), or a keyword popular power 2, divided by the number of words competition.

The theory holds that high-kei, better keyword effectiveness. High is usually easier to keyword optimization and ranking highly major search engines. The only exception is high keywords, there are very large number of competing pages.

In the past, keyword researchers obtained data on the prevalence from other sources such as Overture "Search" or WordTracker "demand" data. Such a popular figure, and then coupled with Google's competition ( "results" in Google search) data to produce a number of the Institute. However KeywordDiscovery and WordTracker as Internet service providers rely on data generated by the projection data, the data obtained are relatively more useful.

Now, the demand for data can be directly from Google itself, which will have a positive impact on the accuracy of keyword research, demand data, now more than before. Kinetic energy interceptors can be calculated from the free Google's data, which will also open up more of the impact of search engine optimization and PPC analysis.